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Prima Pave

Prima Pavé Makes Huge Headway, Partners with Williams-Sonoma

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Prima Pavé, a collection of non-alcoholic wines handcrafted in Italy, has enjoyed tremendous growth and acceleration across various facets of the business recently – including expanded distribution across 42 states and 8 countries, securement of new high-profile partnerships nationwide, and the securement of being Williams-Sonoma’s first-ever non-alcoholic wine offering.

“We are thrilled to be partnering with Prima Pavé! As the trend of non-alcoholic beverages continues to grow, we are confident that Prima Pavé is the perfect addition to our beverage assortment,” states Genevieve Severyn, Buyer, Sweet Food, Savory Food & Books, Williams-Sonoma.

“We couldn’t be more excited to officially partner with Williams-Sonoma, as we truly believe in the importance of enjoying the better things in life, which is what the company stands for, alongside other similar values” states Dejou Marano, Co-Founder of Prima Pavé. Marano continues, “The time is now for breakout brands within the category to rise to the top, and we believe we have everything in place to be the category leader in the premium non-alcoholic wine category, given all of our success to-date and all that’s in the pipeline.”

Williams-Sonoma joins the roster of retail, hotel and restaurant properties nationwide that feature Prima Pavé. Others include Park Hyatt, Fairmont Hotels & Resorts, Eataly and Eleven Madison Park.

Eataly is the sole global operator in the Italian food landscape combining high-end Italian food restaurants and quality Italian food retail. Prima Pavé serves as the first non-alcoholic wine partner to be brought into the company’s US based business.

“Prima Pavé expanded our options for making non-alcoholic spritzes in Chicago, both for on-premise and off-premise,” notes Jamie Gump, Wine Director for Eataly Chicago. Gump continues, “The demand for non-alcoholic/low-alcohol drinks has really exploded over the last three years in our market, and I’ve found no better non-alcoholic sparkling wine to recommend than the Prima Pavé Rose Brut.”

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