Jameson, the U.S.’ #1 Irish Whiskey, alongside iconic workwear brand Dickies, have announced the launch of ‘Crafted Together’ – a new workwear-inspired collaboration featuring apparel and accessories.
The collection is available for purchase in 26 markets globally as of June 14, 2023. With ‘Crafted Together,’ Jameson and Dickies join forces to connect their communities of modern-day creators across the globe.
The multi-piece capsule collection will include signature pieces such as the iconic Dickies Eisenhower Jacket, as well as overalls, beanies, caps and more. A new bespoke graphic, which pays homage to the original Jameson ‘Barrelman’ icon linked to the brand since the 1700s, can be found on select tees and hoodies. Products range from a suggested retail price of $20 to $80.
“Jameson Irish Whiskey was founded in 1780 when workwear was the uniform of the working community, often seen in the local pub after a hard day’s work,” says Brendan Buckley, Global Marketing Director for Jameson. “Meanwhile, Dickies began its life in 1922 as a quality and respected workwear brand. Craft and kinship underpin both brands and we are delighted to bring that shared ethos to life through the Jameson and Dickies ‘Crafted Together’ collection.”
Content for the new campaign was shot at the Midleton Distillery, Cork, Ireland by Dublin-born, Brooklyn-based photographer, Rich Gilligan, known for his photographic documentary approach to portraiture and fashion. The resulting creative presents a modern-day aesthetic of industrial workwear and the blending of Jameson’s and Dickies’ communities.
“Quality craftsmanship is a longstanding pillar of our Dickies business, and deeply rooted in our workmanship community,” says Sarah Crockett, Dickies Chief Marketing Officer. “Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We’re thrilled to collaborate with Jameson to commemorate our brand stories and, most importantly, celebrate our loyal customers.”
For more information or to purchase the ‘Crafted Together’ collection please visit ShopJamesonUS.com.
