Italicus Rosolio di Bergamotto announced the first ever National Rosolio Day on September 1st in honor of the brand’s 8th anniversary. During the month of September, the brand will celebrate the aperitivo around the world with 8 countries taking part to host week-long events featuring special cocktails created with Italicus to allow consumers to discover the Rosolio di Bergamotto through its drinks, story and innovation.
Founded in 2016 by Giuseppe Gallo, Italicus Rosolio di Bergamotto was created to bring back the Rosolio category. Made using the finest Italian ingredients, Italicus’ bottle design embodies the history and heritage of Italy’s distinctive regions, while telling the story of Rosolio’s traditional drinking occasion of aperitivo and its culture.
September 1st is officially recognized as National Rosolio Day thanks to Italicus. For this recurring holiday, Italicus has partnered with LP, Lauren O’Brien – renowned mixologist and winner of the Netflix series Drink Masters in 2023 – who will present a mini-series campaign to educate consumers about the brand, aperitivo category and culture. To further explore the best ways to enjoy Italicus, LP will be promoting Italicus through the art of mixology to demonstrate how you can drink Italicus and which easy-ingredient aperitivo cocktails can be replicated at home.
The 8 countries that are a part of the anniversary campaign include: Italy, France, Hong Kong, Hungary, New Zealand, The United Kingdom, The United States and Switzerland. Additionally, the bars that are a part of the initiative will be launching week-long activations whereby consumers can try Italicus cocktails from an exclusive menu. The list of bars can be found through the website: https://rosolioitalicus.com/the-art-of-italicus/rosolio-day.
Along with these bars, Italicus can also be tasted and explored in some of the world’s 50 best bars including: Connaught Bar in London, Sips in Barcelona, Freni e Frizioni in Rome, Double Chicken Please in New York, Bar Leone in Hong Kong, Maybe Sammy in Sydney, Cafe La Trova in Miami and BKK Social Club in Bangkok.
“The aperitivo is a global trend started in Italy,” comments Giuseppe Gallo, founder of Italicus.
“Now having a trendy moment around the world, the aperitivo blends tradition and innovation in its story and is served in many cocktails at the best global bars. For this campaign, we are extremely excited to partner with LP O’Brien – one of the most creative minds in the international mixology scene – to inaugurate Rosolio Day on September 1st.”
“Being part of the anniversary and Italicus launch of Rosolio Day is a tremendous honor,” explains LP. “I’m incredibly grateful to be associated with a brand that demonstrates such thoughtfulness in every aspect – from crafting the liquid to designing the bottle and creating a captivating story. Giuseppe, with his extensive experience in the beverage industry, has created something truly special with Italicus.”
National Rosolio Day is dedicated to celebrating the history of the liqueur. Dating back to the Renaissance period, Rosolio is an Italian liqueur that was originally crafted in convents and monasteries as a medicinal tonic. Rosolio, meaning “dew of the sun,” is traditionally made from a base of alcohol, unrefined sugar, water and infused with botanicals, herbs, and fruits – with the most common flavors using spices or citrus fruits. Its preparation was a family traditional craft which was passed on from generation to generation. This liqueur was often used as a welcome drink (or “Cordiale” in Italian) at home.
Despite a decline in the 19th century, Rosolio has experienced a modern revival, driven by the craft cocktail movement and a renewed appreciation for conventional spirits. Today, Rosolio is enjoyed as an aperitif or digestif and brands like Italicus have revitalized the category by combining historic methods with contemporary flavors like the bergamot citrus orange – bringing the liqueur to a new generation of enthusiasts.
Italicus Rosolio di Bergamotto is sold in 700ml bottles at 20% ABV and is available at select retailers including Curiada and Total Wine for $39.99.
