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Sandeman Releases Founder’s Reserve Canister in Collaboration with Artist OzeArv

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Throughout Sandeman’s 230-year-old history, the brand has been a trailblazer in the production of premium Port wines and innovative promotion and communication. Today, Sandeman continues to reinvigorate its pioneering spirit and commitment to the arts with the debut of the Sandeman Founder’s Reserve limited edition canister, created by Portuguese urban artist, OzeArv.

The ongoing success of the company is linked to its creative artistic portrayal of the Port industry, beginning with George Sandeman, who was the first to label his casks in 1805 as a mark of quality. Later in the early 20th century, Sandeman commissioned top artists of the time who eventually created what is now one of the world’s most renowned logos, The Don. Inspired by Sandeman’s rich history and the unique sensations of tasting Sandeman Port wine, OzeArv’s artwork and inspiration for the limited-edition packaging reflects the brand’s deep-rooted history in Portugal’s Valley and envisions a harmonious future, symbolized by a growing family tree that connects tradition with innovation.

OzeArv made a name for himself in the world of street art where his murals often feature vibrant colors and gradient patterns meant to convey the beauty and effortless flow of natural elements. His handcrafted and hand-painted piece, exclusively created for Sandeman, is a visual narrative that expands the brand’s history like a family tree, projecting a harmonious future between humans and artificial intelligence, which he calls “Synergies of a Family Tree” (Sinergias de uma Árvore Genealógica).

At the heart of the image, an elegant female figure embodies the enjoyment of Port wine. A tattoo of Sandeman’s iconic Don on her arm symbolizes the fusion of the brand’s heritage with the personal experience of tasting. She represents the harmony between tradition and innovation, emphasizing the potential impact of integrating Port wine with artificial intelligence for future advancements in the industry.

“The partnership with urban artist OzeArv on the special edition of the Sandeman Founder’s Reserve gift box underlines our ongoing commitment to innovation and art,” says Filipe Gonçalves, Chief Marketing Officer at Sogrape. ‘Synergies of a Family Tree’ not only celebrates our heritage and the tradition of Port wine but also projects a future where human beings and artificial intelligence coexist and complement each other. This work is a deep reflection on the evolution of our brand and the transformative potential of advanced technologies in the Port wine industry.”

This collaboration is just another step towards Sandeman’s plan to reconnect with the arts through special edition designs inspired by the brand’s history. As OzeArv describes, this piece is a “rich tapestry of Port Wine’s complex aromas,” further making the connection between art and an award-winning port. He explains that his artwork aims “to stimulate reflection on the future of the Port Wine sector.”

Sandeman Founder’s Reserve limited edition gift box designed by OzeArv is available in fine wine and spirits shops across select markets in the U.S and retails for $24.99/750mL.

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