NBA star Precious Achiuwa has been announced as the newest ambassador for leading wine cellar management app InVintory.
Precious joins a growing number of wine-loving athletes in InVintory’s network, including investors Josh Hart and JJ Redick (NBA), and advisor Will Blackmon (NFL), highlighting the continuing trend of athletes discovering and embracing the world of wine collecting.
InVintory started in 2018 by father and son duo Jeff and Josh Daiter, in response to a direct need for a simple solution to track and find bottles in Jeff’s personal wine cellar. It is currently available as a freemium app on iOS, web, and is coming soon to Android.
Aspire (the free tier) helps collectors at every stage keep track of their wines, see ideal drink windows, capture tasting notes, build a wishlist, and more. Prestige (the paid tier) unlocks additional advanced features including the ability to find bottles in an instant through a 3D replica of bins or racks, as well as custom analytics behind one’s collection, like their total market value. Opus (bespoke solution) designed for the most elite collectors is set to launch in Fall 2023.
As a high-touch service solution, InVintory builds a custom 3D model of a client’s cellar that they unlock on a dedicated iPad app beside their cellar door. Further advanced features are also available on Opus, including temperature and humidity sensor integration.
You can find a link here to InVintory’s latest podcast episode, featuring an interview with Precious.
Prior to joining the Toronto Raptors, Precious played for the Miami Heat. Besides his love for the game, he grew his passion for wine when he was recruited by Jimmy Butler to cart his wine case between games.
The timing of Precious’ involvement dovetails with the upcoming launch of InVintory’s newest product, Opus, which expands the brand into the luxury market. Watch this space for more news on that launch.
As the company prepares to publicly launch Opus, the team and Precious will work together to curate exclusive experiences for top collectors across North America.