Pop icon Kylie Minogue takes center stage once again with the launch of Kylie Minogue 0% Sparkling White Wine Alternative. Crafted with the same luxury and flair that has made her wine collection a global success – selling 17 million bottles since launching in 2020 – the addition of Kylie 0% Sparkling White Wine Alternative marks a new phase for the portfolio, as the demand for alcohol alternatives continues to rise. With its elegant, flavorful, and fresh taste profile, this non-alcoholic Sparkling White will undoubtedly delight consumers nationwide.
Like its portfolio partner Kylie 0% Sparkling Rosé – which currently accounts for 90% of all the low and no-wine UK growth in the last 2 years – Kylie 0% Sparkling White is not produced with alcohol that is later removed; instead, the innovative production process generates no alcohol yet delivers all the subtle flavors and characteristics of a traditionally fermented wine, with delicate notes of jasmine and a refined finish.
Kylie 0% Alcohol Sparkling White is produced with hand-picked premium European grapes fermented with green tea from the Liu-Da Mountains of Yunnan. The innovative fermentation method reduces sugars by up to 30%, generates no alcohol yet delivers all the subtle flavors and characteristics of a traditional wine. The elegant non-alcoholic Sparkling White has delicate notes of jasmine and a refined finish, offering a sophisticated and refreshing experience for any occasion. Vegan & vegetarian friendly. 26 calories per 4 oz serving.
“Currently, the NOLO (non and low alcoholic beverages) category is booming in the US, accounting for over $414 million in sales; it’s up +28% in sales and 19% in volume, highlighting the demand not just for NOLO options, but premium options, reflective of traditional wines,” states Stephen Brauer, CEO of Evaton, (Sogrape US) – the brand’s US importer. “What sets Kylie’s portfolio of non-alcoholic wine alternatives apart is how artfully crafted they are. Our team has worked tirelessly to produce a product that is well-balanced and refreshing from first sip to last drop, and 0% White is no exception.”
Kylie Minogue Wines is at the forefront of the growing mindful movement, offering a wine for every occasion. Kylie Minogue 0% Alcohol Sparkling White provides a refined and celebratory drink experience without alcohol, making it perfect for those seeking a refreshing alternative.
Retailing at USD 15.99, Kylie 0% Sparkling White will be sold in 750ML bottles and will begin rolling out nationwide in early January 2025. For more information, visit https://evaton.com/brand/kylie/ and follow along on social: @KylieMinogueWines.
