To celebrate this holiday season, Grand Marnier is raising a glass to the unexpected moments with its (W)rapping Paper program, which brings together hip hop and the joys of gift giving.
In collaboration with rock & rap artist Teezo Touchdown and luxury black-owned gifting company UNWRP, Grand Marnier is toasting the holidays, meaningful moments, and 50 years of hip hop with a limited-edition (w)rapping paper, gift (w)rap content, custom cocktail kits and a donation to The Hip Hop Museum.
Together, UNWRP and Grand Marnier have collaboratively designed a unique holiday (w)rapping paper in honor of hip hop’s 50th anniversary, drawing inspiration from Teezo Touchdown. A grand encounter on his own, Teezo Touchdown infuses his music with a blend of alternative and hip hop elements that craft an unexpected and distinct experience within the genre. The new (w)rapping paper features musical devices and players that chronicle how music lovers have listened to hip hop throughout the decades.
To elevate holiday gifting and entertaining to a truly grand experience, consumers can purchase a Grand Margarita holiday cocktail kit through Cocktail Courier while supplies last. The kit includes all the ingredients to create Teezo Touchdown’s twist on the delicious drink, along with stylish garnishes and a free custom gift (w)rapping paper.
“Grand Marnier is once again honoring our storied history of blending unexpected elements to create something extraordinary,” said Andrea Sengara, Vice President of Marketing for Campari U.S. “Just like the unexpected encounter of orange liqueur and cognac coming together to create something grand, this collaboration with UNWRP and Teezo Touchdown to create an item that blends hip hop, the holidays and cocktails demonstrates the fun you can have when you bring together the unexpected.”
“Partnering with Grand Marnier on this project was a great experience! I hope our shared love of hip hop and the holidays shine through in the product,” said Ashley Fouyolle, founder of UNWRP. “We’re excited to bring this special gift (w)rap to consumers—because one thing that makes wrapping gifts that much easier is enjoying a delicious cocktail.”
To bring this unexpected encounter to life, Grand Marnier created gift (w)rap video content featuring Teezo Touchdown wrapping bottles of Grand Marnier and unwrapping other unique gifts while discussing his music career.
Throughout the content, which will be released across Grand Marnier’s social channels and YouTube on November 28th, Teezo shares the “grand encounters” that have shaped his journey in the music industry, as well as where he finds inspiration, as he toasts to the 50th anniversary of hip hop.
“Grand Marnier’s concept of Grand Encounter speaks to me on many levels,” said Teezo. With music, it’s about bringing together the unexpected to create one-of-a-kind sounds. With the holidays, it’s about creating a unique and elevated experience for my friends and family – through style, food and cocktails. Talking with Grand Marnier about the experiences I’ve had on this journey while sipping a Grand Margarita and wrapping some crazy stuff has me excited for the season. “As a former bartender with a passion for creating cocktails, this collaboration is extra special to me.”
In a commitment to community and commemorating the history of hip hop, Grand Marnier is making a donation to The Hip Hop Museum, set to open its doors within a housing community in the Bronx in 2025. The museum is the first of its kind devoted to preserving the legacy of hip hop’s past, present, and future.
“Grand Marnier is proud to be among The Hip Hop Museum’s inaugural donors, establishing an authentic partnership with the museum and its profound mission,” said Andrea Sengara. “Funds from Grand Marnier will support the museum’s research and curation of exhibits and collections involving the acquisition of artifacts, memorabilia, and historical items, events and exhibitions, and engaging experts and scholars in the field.”
Donna Davis, Chief Development Officer for The Hip Hop Museum, said, “Grand Manier’s generous support for The Hip Hop Museum is a testament to the power of culture and community. As we embark on this transformative journey, we believe that the museum will serve as a living, breathing testament to the artistic innovation and social impact of hip hop. With Grand Manier’s backing, we are not only preserving the history of this genre but also propelling it into the future, ensuring that the voices, stories, and struggles of hip hop artists continue to resonate and inspire generations to come.”
Starting today, consumers can visit Cocktail Courier at https://www.cocktailcourier.com/product/grand-marnier-holiday-margarita-kit to purchase a Grand Margarita holiday cocktail kit featuring Grand Marnier Cordon Rouge gifted with the limited-edition (w)rapping paper for a suggested retail price of $104.99.
