Campari is celebrating the bond between the brand and its hometown, Milano, with the launch of the new Campari bottle design inspired by a shared history that began in 1860.
To mark this occasion, a never seen before drone show will light up the Milanese sky with the unmistakable Campari Red on the evenings of Thursday, May 4, and Friday, May 5. This tribute will demonstrate how the stories of the brand and of Milano are closely connected and united by the same innovative and pioneering spirit that, over time, has made them style icons.
In fact, since its creation the Campari bottle has been changing shape and evolving alongside the city, drawing continuous inspiration from it. The new bottle, inspired by Milano, reflects the sleek, minimalist fashion and contemporary design that the city is known for – it is a visual homage to the city, combining effortlessness and understated elegance, just like Milano itself.
The direction of the lines, with a modern and direct cut, symbolize the journey of the Aperitivo ritual from Milano to the rest of the world, leading the eye to the city’s name in the center of the bottle. In addition, the dynamic movement and the tapering of the lines reflects the vitality and transformation over time that Milano and Campari have undergone together, from the past to the future, with an innovative and forward-thinking approach.
To launch the new bottle, on May 4th and 5th Campari will host the largest drone show ever seen in Europe, lighting up the city’s skyline, specifically Sempione Park – viewed from across the city. The display will last 12 minutes and bring the iconic Milanese symbols to life through a spectacular show of illuminations.
“With this event and the presentation of the new Campari bottle, we wanted to pay homage to Milano, its resourcefulness and its excitement, traits that deeply bind it to the spirit of our brand”- explains Julka Villa, Campari’s Global Head of Marketing -“Not only seeing the sky of Milano lit up in red through an incredible spectacle, but also with a concrete contribution by investing in a cultural project that will further enrich this city to support the art of filmmaking, something that has always been part of Campari’s soul.”
The brand’s bond with the city will also be celebrated through the special cocktail list of the Camparino in Galleria, the famous Milanese venue founded in 1915 by Davide Campari overlooking Piazza Duomo, an icon and symbol of the Milanese aperitif par excellence.
Try these cocktails to enjoy Campari at its height.
Boulevardier
Ingredients:
- 2 parts Campari
- 2 parts 1757 Vermouth di Torino Rosso
- 3 parts Bourbon Whiskey
Method:
- Pour the ingredients into a mixing glass with ice cubes.
- Stir well and strain into a chilled cocktail glass.
- Garnish with a lemon twist.
Rosita
Ingredients:
- 1 part Campari
- 0.5 part 1757 Vermouth di Torino Rosso
- 0.5 part 1757 Vermouth di Torino Extra Dry
- 1.5 parts Espolón Reposado Tequila
- 1 dash aromatic bitters
Method:
- Stir ingredients in a mixing glass with ice and strain over fresh ice in a rocks glass.
- Garnish with a lemon peel.
Garibaldi
Ingredients:
- 1.5oz. Campari
- 4oz. Freshly-squeezed orange juice
Method:
- Build the Campari and orange juice in a small highball glass filled with ice.
- Stir and garnish with the orange wedge.
