Boann Distillery has appointed Barry & Fitzwilliam as exclusive wholesalers in the Republic of Ireland for its range of spirits, including The Whistler Irish Whiskey, Silks Gin and Merrys Cream Liqueurs.
Until now, customers in Ireland could only purchase Boann’s products online or through a specialist retailers.
“We are really excited to be working with Barry & Fitzwilliam, who have a vast reservoir of experience and knowledge of the spirits trade and a complete distribution logistic which will give Boann’s brands the opportunity of national distribution and availability to all,” said Pat Cooney, founder, Boann Distillery.
Barry & Fitzwilliam is Ireland’s largest independent premium drinks distributor. Operating from Cork and Dublin, it represents over 120 premium wines, spirits and beer brands.
“We are delighted to be working with Boann Distillery as their preferred wholesaler,” said Michael Barry, Managing Director, Barry & Fitzwilliam.
“We are the leading independent drinks company in the market and also very much a family company. We believe that we have a great route to market with over 3,500 accounts. The combination of this and the marketing skills of Pat Cooney and family can only lead to further success for both companies.”
Boann currently employs 70 people between its €20m distillery in Co. Meath and its cream liqueur facility in Clonmel, Co Tipperary.
The appointment comes on the heels of more success for the distillery, having recently picked up the World’s Best New Make Spirit 2021 award at the World Whiskies Awards.
This win in March came just weeks after The Whistler range of Irish Whiskeys was awarded two Gold, one Silver and two Bronze gongs in the same competition.
June will see the launch of Boann’s first ever distilled gin – Silks – inspired by the Bellewstown Racecourse near its distillery, just outside Drogheda. The gin is distilled in small batches with 14 different botanicals including signature botanicals hand-picked from the family’s orchards – apple blossom from the trees, honey from the bees and elderflower from its hedgerows.
The botanicals are macerated for 24 hours before a slow distillation with vapour infusion in Boann’s custom-built copper pot still.
